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Love and Breakup Letters are a form of qualitative research that can be used to gain insight into the user’s attitudes, behaviors, and emotions toward a product or service. Love letters inform researchers of what the user appreciates about the product or experience, while breakup letters can provide insights into the pain points of the user experience.
What is Qualitative Research?
Qualitative research is a form of research that focuses on user behavior patterns that may be too complex to capture with quantitative data.
Other examples of qualitative research include:
- User interviews
- User observation (such as Fly on the Wall)
- Usability Tests
- Card sorting
