Behind the Scenes of a Pharmaceutical Rebrand: Backend Development and Data

We supported backend development and data migration tasks for a pharmaceutical rebrand website, ensuring data accuracy for a new product directory (including related distributors and companies) on a tight deadline.

Brightspot CMS
Java Development
Site Migration
No items found.

No items found.

From Legacy to New Rebrand

A leading pharmaceutical company within a larger healthcare conglomerate underwent a significant rebranding. This strategic move emphasizes their commitment to research and development, solidifying their position as a frontrunner in innovative healthcare solutions.

Project Details

Role: Senior Software Engineer

Cross Functional Team: Frontend and Backend Software Engineers (6), QA Engineers (2), Product Managers (2)

Timeline: 6 months



Backend Development: Customized the CMS to improve editorial workflow and supported Front-End developers using the MVVM paradigm for content modeling.

Data Management and Integrity: Supported migration efforts and created scripts to handle last minute oversights in porting over significant data.

2. Problem Solving and Adaptability

Tight Deadlines: Successfully pivoted focus to streamline the migration and site design of highly important medical data a week before the scheduled launch date.

Leadership: Assumed additional responsibilities during a critical project phase, ensuring smooth backend development and data management for the launch.

Business Impact

This project contributed to the rebranded company's strategic shift towards innovation by ensuring a user-friendly product directory with accurate information.  Clean data management minimizes potential errors and streamlines internal processes, ultimately enhancing their brand image and potentially increasing user engagement.

User Impact

By ensuring a well-organized and accurate product directory on the rebranded website, this project empowered users with a more efficient product discovery experience. This can translate to increased user satisfaction and potentially lead to better brand perception.  Clean data management also minimizes the risk of misleading information, fostering user trust and potentially improving overall user experience.

Behind the Scenes of a Pharmaceutical Rebrand: Backend Development and Data
How Might We...

Our Process

We use a methodical design process along with continuous collaboration to ensure that every decision we make aims to solve the original problem and accomplish the goals we discussed during our intial consultation.




We informed Brian about the issues with the design of his logo, however he was not interested in changing it. Therefore we moved forward with the current logo and improvised on typography and defining the hex values for the colors.
Search Engine Optimization (SEO)
Utilized best practices to increase ranking in Google and Bing based on keywords related to your business.
Facebook Page + Ad
Created your Facebook Business Page and 2 ads with sleek designs to attract more clients.
Brand New Website on
Make adjustments and modifications at ease using to manage your website.
Refined Color Palette
Web Privacy Compliance
Tutorials and Knowledge Articles
Stock Images


Nicole Singletary
Nicole Singletary
Founder, Software Engineer w/ UX Focus


No items found.