Introducing Dr. Andrea D. Jackson: Illuminating Paths Through Research, Writing, and Social Justice

https://andreadjackson.com/

We worked with Dr. Andrea D. Jackson to bring her vision for an impactful online presence to life, designing and developing a user-friendly Shopify site that streamlines her offerings and amplifies her mission of equitable support for writers.

Created with Shopify
Shopify Liquid
Brand Identity
Black Owned
Ecommerce
Ongoing

I was literally just thinking about how well put together it is. The layout is very functional and aesthetically pleasing.

Simple arrow image pointing down to direct you to the rest of the page content.

Success Metrics

Success metrics coming soon!

Meet Dr. Andrea Jackson: Equity-Centered and Social Justice First

We partnered with Dr. Andrea Jackson, a triple minority (Black, queer, woman) with an Ed.D. in Transformative Learning in the Global Community, to launch her professional website. Dr. Jackson is a highly-credentialed editor, mentor, and consultant dedicated to supporting doctoral candidates from marginalized groups who are navigating spaces that are not fully accepting of intersectional identities.

The site was built to serve as a central hub to showcase her scholarly research on topics like the experiences of Black queer teachers, foster a community around equity and social justice, and sell her empowering merchandise. The platform effectively positions her as an authentic, 'walks the walk' expert in academic editing (comps and dissertations) and consulting, emphasizing her commitment to creating safe and equitable learning spaces.

Role: Shopify Liquid Developer and Designer

Timeline: Ongoing

Business Impact

We delivered a strategic, user-centric Shopify site for Dr. Andrea D. Jackson, resulting in a cohesive and professional brand presence. By refining her brand identity and using custom Liquid code, we transformed a fragmented online presence into a unified platform.

This directly enabled her to streamline her service offerings (mentorship, speaking engagements, and copywriting) and monetize her professional expertise more effectively. The new site not only improves user experience but also establishes Dr. Jackson as an authoritative Ed.D. professional, which is critical for securing high-value speaking and consulting opportunities.

We created a scalable digital asset that supports her mission and drives business growth by converting her brand vision into a tangible, revenue-generating platform.

I'm more and more excited each day about the website Nikki is designing for me! She's so dope and so detailed and cares for the project like it's her pup!

Dr. Andrea D.
Jackson
https://andreadjackson.com/
How Might We...

Our Process

We use a methodical design process along with continuous collaboration to ensure that every decision we make aims to solve the original problem and accomplish the goals we discussed during our intial consultation.

Research

strategy

Design
Pivots

We informed Brian about the issues with the design of his logo, however he was not interested in changing it. Therefore we moved forward with the current logo and improvised on typography and defining the hex values for the colors.
Delivery
Search Engine Optimization (SEO)
Utilized best practices to increase ranking in Google and Bing based on keywords related to your business.
Facebook Page + Ad
Created your Facebook Business Page and 2 ads with sleek designs to attract more clients.
Brand New Website on Framer.io
Make adjustments and modifications at ease using Framer.com to manage your website.
Typography
Refined Color Palette
Web Privacy Compliance
Tutorials and Knowledge Articles
Stock Images

Contributors

Nicole Singletary
Nicole Singletary
Founder, Software Engineer w/ UX Focus

Partners

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